Welcome to NYBD
Not Your Boring Daywear
Designed for kids, grown-ups, and the good days in between.
Our Story
Hi! We’re Nancy & Yousry — and along with our kids Dany & Bella, we’re the heart behind NYBD.
NYBD started as a family idea and grew into a brand made for everyday life. We wanted clothes that feel good, last long, and actually reflect personality — not just trends.
Inspired by our family and built for yours, NYBD is about showing up as yourself, enjoying the little moments, and wearing pieces that feel right every single day.
From kids to grown-ups, everything we make is crafted with care, quality, and character at its core.
What We Stand For
Everyday Comfort
Clothes made to be worn all day — at home, outside, and everywhere in between.
Bold Personality
Because being normal is boring. Our designs speak without shouting.
Made for Family Life
From kids to adults, our collections are designed to grow with you.
